Naomi’s cakes and cookies are my family’s favorite desserts! Always fresh and delicious and the pricing is great. The icing on the cake is that it’s a pleasure to work with Naomi. My latest custom order was a Bat Mitzvah cake that was beautiful and delicious. Highly recommend!!


Naomi’s baked goods are delicious, attractive, and well-priced. No matter what type of cake, cookies or bars I order, my family is always thrilled with my choice, raving about how delicious it is.


Just a short note to tell you how fabulous your red velvet cake was! Starting with it’s external beauty, it was devoured by all of our guests! Your icing was rich and delicious…the cake was moist! Thank you for your customer service and ability to accommodate last minute requests!

About us

In 2010 I began my baking business, selling from a tiny apartment in Gush Etzion, Israel. I now operate out of the basement of my home in Beit Shemesh which has been converted to my workspace.

Haarazim 27 aleph, Beit Shemesh